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    Paid Media Case Studies

    Traffic is vanity.
    Revenue is sanity.

    We don't just run ads. We build high-converting funnels across Meta, Google, and YouTube that turn cold traffic into predictable, scalable revenue. Here's how we've done it.

    3.4x
    Avg. ROAS (E-com)
    -38%
    Cost Per Lead Dec.
    $2.1M+
    Ad Spend Managed
    4.2%
    Click-Through Rate
    Aura Athletics
    Platform
    Instagram & Facebook
    Objective
    Scale Purchases
    Return on Ad Spend
    3.2x
    Cost Per Acquisition
    -42%
    Monthly Revenue Lift
    +$85k

    Reviving Aura Athletics with creative-led Meta Ads.

    Aura Athletics, a boutique activewear brand, had hit a wall with their Facebook and Instagram ads. Their creative was fatiguing fast, and CPA had crept up to an unprofitable level. They were relying too heavily on broad targeting without a strong retargeting funnel.

    We restructured their ad account, introducing dynamic catalog sales and a heavy emphasis on UGC (User Generated Content) for Instagram Reels. By segmenting their audience and implementing a 3-step retargeting sequence, we lowered their CPA by 42% within 45 days.

    • Implemented UGC video creative strategy
    • Restructured account for consolidated learning
    • Built multi-touch retargeting funnels

    Capturing high-intent search traffic for Apex Home Services.

    Apex Home Services, a regional HVAC and plumbing company, was wasting thousands on broad match keywords that brought in unqualified traffic. Their landing pages were generic, leading to a dismal 4% conversion rate.

    We completely rebuilt their Google Ads strategy focusing entirely on high-intent, exact-match keywords. We paired this with custom-built, highly optimized landing pages for each specific service. The result? Conversion rates skyrocketed, and their sales team had more qualified leads than they could handle.

    • Negative keyword list expansion (saved $2k/mo)
    • Service-specific high-converting landing pages
    • Call tracking and CRM integration
    Apex Home Services
    Platform
    Google Search Ads
    Objective
    Lead Generation
    Landing Page CVR
    24%
    Cost Per Lead
    $48
    Qualified Leads/Mo
    125+
    FlowState SaaS
    Platform
    YouTube & Display
    Objective
    Demo Bookings
    Cost Per Demo
    -35%
    View Rate
    48%
    Pipeline Generated
    $420k

    Driving B2B demo bookings for FlowState with YouTube sequences.

    FlowState, a B2B SaaS company, was struggling to explain their complex product through standard search ads. Text wasn't enough to convey the value proposition, and their Cost Per Acquisition (CAC) was too high to scale.

    We shifted budget towards YouTube, creating a sequence of short, punchy explainer videos targeting in-market audiences and specific competitor channels. We retargeted video viewers with Google Display ads offering a free demo. Visualizing the product dropped their CAC by 35%.

    • Competitor channel targeting on YouTube
    • Sequential video ad funnels
    • Cross-platform retargeting strategy

    Recommended Ad Spend Calculator

    Not sure what your budget should be? Work backwards from your revenue goals to find the exact ad spend required to hit your targets.

    Your Metrics

    $50,000
    $150

    The Math To Hit Your Goal

    Recommended Ad Spend
    $20,000
    / month
    Target ROAS
    2.50x
    Traffic Needed
    13,334
    Sales Needed
    334

    Stop guessing with your ad spend.

    Let us audit your current ad accounts. We'll identify the leaks, show you where you're wasting money, and map out a strategy to scale profitably.

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