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    Brand Identity · AI Content · Studio Escrow · Auto-Pilot

    Brands that
    run on
    auto-pilot.

    We establish your brand, then automate the content production and visuals. Spend just 1 day a month and have high-quality, cohesive content scheduled for months — from stories and reels to auto-DMs and GBP updates, all powered by Studio Escrow.

    See Our Work
    Scroll to explore
    3.1×
    Avg increase in perceived brand value
    42%
    Improvement in inbound lead quality
    90
    Days to measurable brand impact
    Selected Work

    Brands we've
    built.

    View All Case Studies
    Brand Identity Project
    Brand Identity & Positioning
    Creative Direction
    Creative Direction
    Brand System Relaunch
    Brand System & Relaunch
    Packaging Design
    Packaging Design
    Visual Identity System
    Visual Identity System
    Brand Guidelines
    Brand Guidelines
    What We Do

    Eight services.
    One complete brand.

    Every service below is part of a connected system. A logo without strategy is decoration. Strategy without visual language is a document nobody reads. We build the whole thing.

    Services start at $300 minimum. Consult for a custom proposal.

    01

    Brand Strategy & Setup

    We establish your brand identity, voice, and visual guidelines so every piece of automated content looks and sounds like you.

    IdentityVoiceVisual Guidelines
    Brand Strategy & Setup
    What's Actually Included

    A complete automated
    brand system.

    We don't just hand you a logo and wish you luck. We build the identity, configure the AI, and connect the workflows so your brand runs itself.

    01

    Brand Identity Setup

    Your complete visual and verbal foundation.

    • Primary & secondary logos
    • Color & typography systems
    • Tone of voice guidelines
    • Visual element library
    • Complete brand book
    02

    AI Content Generation

    Months of content created in your exact brand voice.

    • Scheduled social posts
    • Instagram Stories & Reels
    • Blog & article generation
    • Custom graphics
    • One-day approval system
    03

    Social Automation

    Your social channels, managed 24/7.

    • Auto-DM responses
    • First comment scheduling
    • Engagement monitoring
    • Keyword triggers
    • Cross-platform posting
    04

    Reputation Management

    Protect and grow your online presence automatically.

    • Auto-review responses
    • GBP scheduled updates
    • Negative review alerts
    • Review generation campaigns
    • Brand sentiment tracking
    05

    Studio Escrow Integration

    Connect your brand to the ultimate CRM.

    • Lead capture forms
    • Automated follow-ups
    • Pipeline management
    • Calendar booking
    • Unified inbox
    06

    Custom Voice Secretaries

    Never miss a call with AI receptionists.

    • 24/7 call answering
    • Appointment booking
    • FAQ answering
    • Call routing
    • Lead qualification
    Friends of the House — Trusted Collaborators. Shared Vision.
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    How It Works

    From blank page to
    brand system.

    01
    Week 1
    Discovery
    Brand questionnaire, competitor audit, moodboard, and creative direction alignment.
    02
    Week 1–2
    Strategy
    Positioning, audience definition, messaging pillars, and tone of voice framework.
    03
    Week 2–3
    Design
    Logo concepts, color palette, typography, visual language, and pattern development.
    04
    Week 3–4
    Refinement
    Client review rounds, revisions, application mockups, and final approvals.
    05
    Week 4–5
    Delivery
    Final file package, brand guidelines document, and full credential handoff.
    Personalized Recommendation

    Not sure which level you need?

    Take our 30-second brand assessment to find the perfect starting point for your business goals and stage.

    Where are you now?

    Select your current business stage to help us gauge the scope.

    Investment

    Priced for what
    you actually need.

    All branding is scope-based. These packages represent the most common engagement structures — your exact investment is confirmed during discovery.

    Brand + Automation Starter
    Starting from
    $1,500
    Brand identity setup plus basic social media automation and reputation management.
    • Full brand identity setup
    • Auto-DM & comment responses
    • Google Business Profile scheduling
    • Basic Studio Escrow setup
    • 1 month AI content generation
    • 2 revision rounds
    Most Popular
    Full Auto-Pilot Brand
    Starting from
    $3,500
    The complete identity system plus full omnichannel automation. Your brand on auto-pilot.
    • Complete brand identity system
    • Custom AI Voice Secretary
    • Full Studio Escrow CRM integration
    • Advanced social media automation
    • 6 months of AI content scheduled
    • Omnichannel distribution setup
    • Automated lead follow-up sequences
    • Reputation management system
    • Dedicated automation specialist
    • 3 revision rounds
    Most common starting point for established businesses ready to scale.
    Enterprise Automation
    Custom AI agents, complex CRM workflows, and full-scale brand identity for established businesses ready to scale aggressively.
    • Everything in Full Auto-Pilot
    • Custom AI agent development
    • Complex multi-step CRM workflows
    • API integrations & custom webhooks
    • Team training on automation tools
    • Monthly system optimization
    • Priority support & maintenance
    Custom scoped and priced per project. Book a consult to get your tailored proposal.

    Standalone add-ons: Creative Direction from $950 · Messaging & Tone of Voice from $350 · Additional Packaging SKUs from $300 each · Brand Guidelines only from $400 · Rebrand / Refresh from $1,200 · Overage Hour Bank $500 (10 hrs at $50/hr). 50% deposit required to begin. Remaining 50% at delivery.

    Why House of Karma

    We're not just
    designers.

    Strategy before aesthetics — always.
    We don't open Illustrator until we understand your positioning, your audience, and your market. Good-looking brands that don't convert are expensive wallpaper.
    Detroit grit. Premium output.
    We're boutique by choice — small enough to care about every decision, experienced enough to make the right ones. You work directly with the people executing your brand, not an account manager.
    Built to scale, not just launch.
    Every brand we build is designed to grow. The identity system works as well on a billboard as it does on a phone screen, and still looks right five years from now.
    Connected to the full system.
    A HOK brand connects directly to your website, your Studio Escrow CRM, your social content, and your marketing campaigns. One agency. One vision. Everything pulling together.
    No templates. No shortcuts.
    Every brand we build starts at zero. No recycled concepts, no asset reuse across clients, no "almost the same" logos. Your brand is yours — and it looks like nothing else we've made.
    "They didn't just redesign our brand — they repositioned us. We're charging 40% more than before and closing more deals. The brand does the heavy lifting now."
    — Jerome K., Consultant · HOK Client

    Your brand should be working harder than it is.

    Book a free 30-minute brand audit. We'll look at your current identity, tell you what's holding it back, and map out what a proper brand build would look like for you.

    • No portfolio presentation — we look at your brand
    • Get a clear picture of your brand gaps
    • Leave with a direction, not just a proposal
    • No obligation. Just real insight.
    What Clients Say

    Brands that found
    themselves.

    See Case Studies
    "Before HOK we had a logo. After HOK we had a brand. The difference shows in every client interaction — we're taken more seriously now."
    Nia CallowayVelour Maison — Luxury Apparel
    "HOK made us look like we just opened — in the best way possible. 11 years in and we finally feel proud to send people to our Instagram."
    Terrence HoltOnyx Barbershop — Detroit
    "The brand guidelines alone changed everything. Our team finally knew what 'on-brand' meant — and so did every vendor and freelancer we brought in."
    Raymond AchebeCrest Consulting — B2B
    "We went from looking like any other Detroit restaurant to looking like a destination. The private event bookings alone proved the rebrand paid for itself."
    Marcus WebbArcher & Salt — Restaurant Group
    "We spent years on Etsy wondering why nobody saw us as premium. HOK rebuilt everything — the brand, the packaging, the whole identity — and suddenly we are."
    Tia & Jordan RoswellStone + Thread — Home Goods
    "Before HOK we had a logo. After HOK we had a brand. The difference shows in every client interaction — we're taken more seriously now."
    Nia CallowayVelour Maison — Luxury Apparel
    "HOK made us look like we just opened — in the best way possible. 11 years in and we finally feel proud to send people to our Instagram."
    Terrence HoltOnyx Barbershop — Detroit
    "The brand guidelines alone changed everything. Our team finally knew what 'on-brand' meant — and so did every vendor and freelancer we brought in."
    Raymond AchebeCrest Consulting — B2B
    "We went from looking like any other Detroit restaurant to looking like a destination. The private event bookings alone proved the rebrand paid for itself."
    Marcus WebbArcher & Salt — Restaurant Group
    "We spent years on Etsy wondering why nobody saw us as premium. HOK rebuilt everything — the brand, the packaging, the whole identity — and suddenly we are."
    Tia & Jordan RoswellStone + Thread — Home Goods
    Common Questions

    Answered before
    the call.

    Your brand is
    either working
    for you — or
    against you.

    There's no neutral. A weak identity is actively costing you deals, charging power, and client trust every single day. Let's find out what it's costing you specifically — and fix it.

    Book a free brand audit.

    30 minutes. We review your current brand, identify the gaps, and tell you exactly what we'd do. No pitch — just a real creative conversation.

    • We look at your brand, not ours
    • Honest assessment of what's working and what isn't
    • Clear scope and starting price before you commit
    • Detroit-based. Nationally available.
    Questions?Text Us Now