House of Karma · Web Design & E-Commerce
Detroit web
design agency. Every
platform.
From a single landing page to a full e-commerce empire — we build on every platform, for every business model. Strategy first. Design second. Revenue always.
Metro Detroit website
design for every business.
A restaurant doesn't need the same site as a consultant. A product brand needs something completely different from a personal creator. Most agencies build the same website for everyone and call it custom.
We don't. We start by understanding what your business actually needs to do — generate leads, sell products, book appointments, close wholesale accounts — then we build the right site for that goal. On the right platform. With the right pages.
Your website is your
highest-leverage sales asset.
Every single day, potential customers in Detroit, Dearborn, and Metro Detroit are searching for exactly what you offer. The question is whether they find you — or your competitor who invested in a proper website.
A poorly built website doesn't just fail to convert — it actively damages your credibility. Studies show that 75% of consumers judge a business's credibility based on its website design alone (Stanford Web Credibility Research). That first impression happens in 0.05 seconds.
Conversion rate benchmarks — HOK internal data 2023–2024. Industry averages: WordStream.
Invisible Without SEO Built In
A website built without SEO is a brochure no one reads. Every HOK site is engineered with keyword architecture, meta data, Schema markup, and site speed optimized for Google from day one — not bolted on later.
Mobile-First or Fail
Google uses mobile-first indexing — it ranks your site based on how it performs on mobile, not desktop. A site that isn't optimized for mobile is being penalized in search results right now. Every HOK build is mobile-first.
Speed is Revenue
A 1-second delay in page load time reduces conversions by 7%. If your site takes 5 seconds to load, you've already lost 50%+ of your visitors before they've seen a single word of your offer.
What We Build
Every website type.
Every platform.
From a single landing page to a complex e-commerce empire. We build the right site for your goal, not the same site for everyone.
Website Types
What kind of Detroit
website do you need?
Every type below is something we've built. Click into any of them to understand what's involved, what pages are typically needed, and what it starts from.
- Homepage with hero + featured products
- Full product catalog with filters & search
- Individual product detail pages
- Secure checkout + payment processing
- Cart & abandonment recovery flow
- Order confirmation + tracking page
- About / Brand story page
- Contact + location page
- Blog / SEO content section
- Wholesale inquiry form (optional)
- Hero section with singular CTA
- Problem / solution value block
- Social proof + testimonials
- Lead capture form (name, email, phone)
- FAQ section
- Urgency / offer block (optional)
- Thank-you / confirmation page
- Studio Escrow CRM pipeline integration
- Hero / intro with photo + tagline
- About / story section
- Services or offerings overview
- Featured content / media links
- Press & appearances section
- Social feed or link hub
- Contact / booking CTA
- Newsletter opt-in
- Full-screen visual hero
- Portfolio / project gallery with filters
- Individual project case study pages
- About / studio story page
- Services & process overview
- Client testimonials
- Contact / inquiry form
- Press or recognition section
- B2B-focused homepage with clear positioning
- Product / service catalog (with or without pricing)
- Wholesale inquiry form → CRM pipeline
- Minimum order & shipping info page
- Partner / account portal (optional)
- About / credentials / certifications
- Contact + territory map
- Case studies or client logos
- Homepage with clear service + location
- Services overview page
- Individual service landing pages (SEO)
- About / team page
- Testimonials + reviews section
- Gallery or work examples
- Contact + Google Map + hours
- Booking / appointment form
- Blog for local SEO
- Marketing / sales homepage
- Membership tiers & pricing page
- Secure checkout + subscription billing
- Member login / dashboard portal
- Gated content / course library
- Community or forum integration
- Onboarding email + SMS sequence
- Cancellation & retention flow
- Headline + subheadline hook
- Video or visual hero (optional)
- Problem → agitate → solution copy flow
- What's included / deliverables breakdown
- Social proof + testimonials
- Pricing block with CTA
- Objection-handling FAQ
- Urgency / scarcity element
- Secure checkout or booking flow
- Brand teaser / coming soon hero
- Email + phone waitlist capture form
- Countdown timer (optional)
- What to expect / teaser content
- Social follow CTAs
- Automated launch announcement sequence
- Redirect to full site at launch
E-Commerce Deep Dive
Our most requested build —
done right.
An e-commerce site isn't just a store. It's infrastructure.
Most agencies hand you a Shopify template and call it a day. We build the full system — the brand, the store, the checkout flow, the post-purchase automation, the cart recovery, the analytics. Every piece connected and pulling in the same direction.
Every HOK e-commerce build includes the items below. These aren't upsells — they're what separates a site that converts from one that just exists.
- Full custom design — no templates, no shortcuts
- 20–30 AI-generated commercial product & lifestyle images (owned by you)
- Complete product catalog setup with descriptions, variants, and pricing
- Secure checkout with payment gateway integration
- Mobile-first, performance-optimized build
- On-page SEO — titles, meta descriptions, alt text, schema markup
- Google Analytics 4 + Tag Manager installation
- Facebook / Meta Pixel setup for retargeting
- Google Search Console connection
- XML sitemap + robots.txt configuration
- Studio Escrow CRM connection — every order & lead captured
- Abandoned cart SMS + email recovery sequence
- Post-purchase thank-you + review request automation
- Wholesale inquiry form → CRM pipeline (if applicable)
- CMS setup — you can update products and content yourself
- Full credential handoff + team walkthrough at launch
We build on every major platform
Platform recommendation is always based on your goals — not ours.
Every business gets a platform recommendation during discovery. We'll tell you which one makes sense for your products, your audience, and your budget — and explain exactly why.
Standard on Every Build
The non-negotiable
foundation.
We don't cut corners on the basics. Every HOK website — at every price point — ships with these core foundational elements built in.
Investment
Starting from.
Scoped to fit.
Pricing is always scope-based — the ranges below are real starting points, not bait-and-switch minimums. Every project gets a custom proposal after your discovery call.
- 1–3 page build (landing page or funnel)
- Mobile-first design
- Lead capture form + CRM connection
- On-page SEO basics
- Analytics installation
- Studio Escrow lead pipeline setup
- Instant automated lead response
- Full credential handoff
- 5–10 page custom website
- Mobile-first design + animations
- Full on-page SEO (all pages)
- Google Analytics 4 + Tag Manager
- Facebook Pixel installation
- Google Business Profile optimization
- Contact + booking form → CRM
- Blog / news section
- 3 revision rounds
- Team walkthrough at launch
- Full e-commerce or platform build
- Complete product catalog setup
- Secure checkout + payment gateway
- 20–30 AI commercial product images
- Cart abandonment recovery (SMS + email)
- Post-purchase automation sequence
- Full digital tracking stack
- Wholesale inquiry → CRM pipeline
- Studio Escrow full integration
- Schema markup + sitemap
- 70+ directory listings sync
Maintenance & Retainers
Your site is live.
Now keep it growing.
A website isn't a one-time purchase — it's infrastructure that needs to perform, stay updated, and keep improving. Every retainer includes ongoing website management plus the Studio Escrow CRM platform at no extra software cost.
- Monthly website maintenance
- Minor content & copy updates
- Security & plugin updates
- Uptime monitoring
- Technical support
- Studio Escrow CRM platform included
- 12–16 social media posts/mo
- 2–4 SEO blog posts/mo
- SEO enhancements
- Website management & updates
- Listings monitoring
- Email + SMS campaigns
- Monthly performance report
- Everything in Starter
- 8 dedicated hours/mo for: email campaigns, Facebook Ads, Instagram Ads, website edits
- Ad creative production
- Campaign performance tracking
- Conversion optimization
- Priority support
- Everything in Starter
- 16 dedicated hours/mo
- Email + SMS campaign production
- Facebook + Instagram Ads management
- Website redesign or expansion work
- Monthly strategy session
- Dedicated account manager
- Priority 24hr support
Add-on services available à la carte or as part of any retainer:
Interactive Tool
Not sure what you need?
We'll figure it out.
Answer 6 quick questions and we'll tell you exactly what type of website fits your business — and the pages you'll need to make it work.
Questions
Answered before
the call.
Web design for every Metro Detroit city
Your website
should work as
hard as you do.
Every HOK site is built with a strategy behind it, a system beneath it, and a goal in front of it. Let's figure out exactly what yours needs to do — and build it right.
Book a free discovery session.
30 minutes. We'll look at your business, your goals, and what your site actually needs to achieve them. No obligation — just clarity.
- We'll audit any existing site you have
- Recommend the right platform for your goals
- Map out every page you'll actually need
- Give you a ballpark before you commit to anything