Metro Detroit lead funnels
that convert.
We build high-converting landing pages and lead funnels for Metro Detroit businesses — turning paid traffic into qualified appointments and booked clients, connected directly to your CRM pipeline.
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High-Converting Funnels
Traffic without a funnel
is money down the drain.
The average landing page converts at 2.4%. Ours average 9.8%. That difference is the gap between a profitable campaign and a burning budget.
Why a dedicated lead funnel outperforms
a generic website every time
Average conversion rate of a general website sending paid traffic to a homepage
WordStream, 2024
Average conversion rate on HOK-built dedicated lead funnel pages for Metro Detroit businesses
HOK Internal Data 2024
Higher conversion rates on dedicated landing pages vs. generic home pages for same ad spend
Unbounce Conversion Benchmark
Average cost-per-lead on optimized Meta/Google funnels vs. $140+ industry average for unoptimized pages
HubSpot Marketing Report
The anatomy of a funnel that converts
Attention — Hero with one clear promise
Interest — Pain points + social proof
Desire — Offer + risk reversal (guarantee)
Action — Single, frictionless CTA form
Nurture — Automated CRM sequence fires
Close — AI agent books the appointment
Funnel ROI Calculator
Calculate the potential return on investment for your lead generation funnel.
How we capture Metro Detroit's demand.
A funnel is only as strong as its follow-up. We build pages that convert and systems that close.
- Targeted Meta & Google Ad campaigns
- High-converting landing page design
- Instant SMS/Email follow-up sequences
- Studio Escrow CRM pipeline integration
- Continuous A/B testing & optimization
