Developed a custom online ordering system and loyalty program integrated with their POS, drastically reducing third-party delivery fees.
Direct Orders Increase
Saved in Delivery Fees
Repeat Customer Rate
Loyalty Signups
Town Kitchen was losing a massive percentage of their margins to third-party delivery apps. They needed a way to incentivize their loyal customer base to order directly through their own platform.
We developed a custom, high-converting online ordering platform directly integrated with their existing POS system. To drive adoption, we designed and launched a digital loyalty program that rewarded customers for direct orders, supported by targeted email and SMS campaigns.
The strategy was a massive success. Direct orders skyrocketed by 215%, saving the restaurant over $32,000 in third-party fees in the first year alone, while simultaneously building a highly engaged, owned audience.
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