A comprehensive brand strategy and e-commerce build, establishing a distinct brand voice and premium digital storefront for this Detroit-based label.
Online Sales Increase
Brand Lift & Reach
Social Conversion
Repeat Customers
FIGO Detroit had strong local roots and great products, but their online presence didn't match the quality of their apparel. They needed a digital storefront that captured their unique brand voice and could scale nationally.
We developed a comprehensive brand strategy, refining their visual identity and voice. We built a custom, high-performance Shopify storefront optimized for mobile conversions, and launched targeted paid social campaigns to drive traffic to the new site.
The new brand identity and seamless e-commerce experience resonated deeply with their audience, driving a 215% increase in online sales and establishing FIGO as a premium streetwear label beyond the Detroit market.
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