A bold new brand identity and strategic menu design that captured the vibrant energy of this local favorite, driving increased foot traffic.
Foot Traffic Increase
Brand Recall Improvement
Higher Check Averages
Local Social Reach
Bun & Slice was a neighborhood staple with great food, but their outdated branding and confusing menu layout were holding them back from attracting a younger, broader demographic.
We executed a bold, energetic rebrand that matched the quality of their food. We completely redesigned their physical and digital menus using strategic pricing psychology to highlight high-margin items, and launched a localized PR and social media campaign.
The fresh, vibrant brand identity revitalized the business, driving a 45% increase in foot traffic and raising average check sizes by 28% through the optimized menu design.
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