Premium product design, high-end branding, and strategic consulting to position this skincare line in the luxury market.
New Retail Partnerships
Sales Growth YoY
Higher Price Point Achieved
PR Campaign Reach
Bioderm had a scientifically proven skincare formula but their clinical packaging and branding prevented them from breaking into the lucrative luxury beauty market and securing high-end retail partnerships.
We executed a complete luxury rebrand, redesigning their product packaging to look and feel premium. We developed a sophisticated brand narrative and launched a targeted PR and influencer seeding campaign to build credibility in the luxury space.
The elevated positioning allowed Bioderm to increase their price point by 40%, driving 3.5x sales growth and successfully securing placement in 15+ premium retail locations.
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