Custom B2B lead generation funnels and a corporate web redesign to attract enterprise shipping contracts and streamline driver recruitment.
Enterprise Leads Generated
Driver Apps Increase
Lower Cost Per Lead
Pipeline Value
Apex Logistics struggled with two distinct challenges: acquiring high-value enterprise shipping contracts and recruiting qualified drivers in a highly competitive market. Their existing website failed to address either audience effectively.
We engineered a dual-purpose digital platform. One side featured a corporate B2B funnel designed to capture and qualify enterprise shipping leads through targeted content and seamless CRM integration. The other side was a streamlined, mobile-optimized recruitment funnel that made it incredibly easy for drivers to apply.
The dual-funnel strategy yielded immediate results, doubling the volume of enterprise leads and increasing driver applications by 105%, significantly reducing their cost-per-acquisition across both fronts.
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